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Cognac brand Rémy Martin has debuted The Lunar New Year Family Spirit campaign to honour Asian heritage, and toast the Year of the Rabbit.
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Size: 700ML
Proof: 80 (40% ABV)
Origin: France
Distillery: Rémy Martin
Rémy Martin has teamed up with actor and martial artist Lewis Tan; fashion influencer Jessica Wang; Michelin-starred chef Brandon Jew; photographer Kevin Wong; and cultural entrepreneur and producer Danielle Chang, to illustrate how each of their cultures and experiences have shaped their Lunar New Year celebrations and how they individually personify excellence. Through the campaign, the brand has aimed to showcase the excellence of Rémy Martin XO, and honour the distinct traditions across the generations of families and friends who gather to celebrate the Lunar New Year. The brand has worked with award-winning Hong Kong born photographer Michelle Watt to create a unique visual narrative that embodies the spirit of the Lunar New Year. The images feature eight individuals sat around an opulent table-scape, which is a nod to the number eight being lucky in Asian culture.To commemorate the Year of the Rabbit, Rémy Martin has launched a limited edition XO bottle, which is accentuated with gold foil alongside red and white abstract details. This intricately designed pattern covers the face of the Rémy Martin XO decanter and is housed inside a rich red coffret that opens to form a fan-like structure.
Nose: Refreshing aroma.
Palate: The palate is an explosion of flavors and the finish is nice.
Finish: Rich and smooth.
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