Hella Ginger Bitters

Detailed Description

Ginger is one of our favorite ingredients. Its versatility lends to sweet, savory, spicy and earthy cocktails. Our formula uses both dried and crystallized ginger and lots of real lemon peels. The result is a bitters with the vibrant kick you expect from ginger coupled with the brightness of lemon. Familiar but unlike anything you’ve ever tasted.

Distillery Information

BROOKLYN, N.Y., June 8, 2022 /PRNewswire/ — Hella Cocktail Co., a brand of botanically inspired mixers and beverages crafted to elevate cocktail culture for everyone, is proud to announce a $5 million investment from a fellow BIPOC-owned company, Uncle Nearest Premium Whiskey, the fastest-growing American whiskey brand in U.S. history. From strategy to vision, and from ethos to growth trajectory, the partnership between these two brands truly aligns in every dimension. Standing out with its inclusive category perspective and incredible development, Hella Cocktail Co. secured this investment as part of Uncle Nearest Ventures, which seeks to uplift minority-founded, owned and led spirit companies. Hella Cocktail Co. was the first BIPOC-founded, owned, and led American beverage brand to be available in all 50 states, and its products are currently sold or used in more than 20,000 stores, bars, hotels, and restaurants. The investment coincides with additional hallmark achievements, including the business’ 10-year anniversary and the innovation of a new beverage category with its line of Bitters & Soda. This transformative partnership will propel the brand’s next phase of structural growth, funding continued recruitment to Hella’s all-star team, stocking warehouses with enough inventory to meet the outpacing demand, and continuing to spread the brand’s message of creating a more expansive and inclusive cocktail experience.